The typography of the film gives it a clear basis in which to build the film upon, and in films such as Star Wars, it allows a whole franchise to be based around it, it becomes recognisable universally and is connected with your film, so in that aspect we had to ensure it was right, also, it has to share the feel and convey your intentions for your films, often the typography is vital in setting the genre of your film, as discussed in my research post, and we needed to get the typeface right as it can make or break an opening of a film. Using the website www.dafont.com, we reviewed a series of typefaces and what the font connotes etc.
Firstly, we looked through the list of 'Newly added fonts' to get a general consensus for the site.
We began by looking at the typeface that is pictured, called 'Infinite Strike'. We analysed this typeface and decided why it wouldn't be great for our thriller. The cons of the typeface are really simple, it's delicate and elegant, and perhaps better suited to a romantic film, rather than a Psychological Thriller, or a film that uses Film Noir's femme fatale as a character type, as it best conveys key characteristics of this character type. The descenders are deep and finessed, it creates a connotations of femininity and class that is simply not present in Torpidity. Also, the kerning is too compact which would contrast the space shown through our location.
These are the main ideas we didn't select 'Infinite Strike' as our typeface of choice.
Another typeface we considered using for our film was 'Typographica'. This typeface was a candidate for our film, as it matched the intentions we were looking to portray through the typeface we eventually chose to open the film.
In the end, we selected this font for our film, it is much like the 'Typographica' typeface however, it is more streamlined and more of a serif font. The connotations our font gives is clarity and simplicity to a scene of tension and drama. It plays on the mind as the line is representation of the divide between dream and reality, which is another inter textual reference to the film. The font is called Avenir Light.
This is a good start, but you need to include more detailed analysis of each font - look again at the handout I gave you in the lesson. You also need to explain how the font will move.
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